Why Lamborghini Needs More Racing -- /SHAKEDOWN

Leo Parente and ShakeDown presents the case for why Lambo bringing out the Urus SUV requires the brand to race harder. Then, SD looks at other brands, like Pirelli and Lotus in the racing news, to show how / why this sport helps and hurts brand image. No, this is not a Marketing 101 class, but a way to connect the dots on the headlines in racing this week. Link -

THE DRIVE@youtube
show full text