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This is the new DS 3. It may look similar to the Citroen DS3, and rightly so. The DS brand has gone it alone as a premium alternative to the likes of BMW and Audi, so the Citroen badges have been ditched in favour of shiny new DS badges. The DS 3 goes squarely up against the popular MINI hatchback and Audi A1. The DS 3 is largely the same as the old Citroen DS3, just with a new look at the front.